Mobile Marketing Advice – Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile Marketing Advice
You need a solid database. Don’t just add cell numbers to your marketing database via your mobile. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. This can be done either with a Web form or having the person text you with a given short code you gave them.
Do not pester your clientele with pointless messages. You should only message them with useful information. Mobile marketing has been known to fail when businesses become too casual with their text messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.
For the most technologically savvy customers, include QR codes on all printed advertisements. Anyone with a smart phone can scan this code and access your website. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. The QR code provides additional information to people that are interested in your business.
Your customer base doesn’t change unless the market changes, but customers come and go. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Make attempts to go viral in order to ensure your advertisements are seen by many people. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Mobile marketing can aggravate people if not used properly. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. You will likely see an increase in the size of your customer base and your profits.